NURELLE PRIVACY POLICY (South Africa | POPIA Compliant)
Last Updated: 16/04/2026
1. Introduction
Nurelle (“we”, “us”, or “our”) respects your privacy and is committed to protecting your personal information in accordance with the Protection of Personal Information Act, 2013 (POPIA) of South Africa.
This Privacy Policy explains how we collect, use, store, and protect your personal information when you interact with us through:
- Social media platforms
- WhatsApp or direct messaging
- Email communication
- Orders and purchases
- Any website or landing page (if applicable)
By engaging with Nurelle, you agree to the practices described in this policy.
2. What Personal Information We Collect
We only collect information that is necessary to run our business and serve you properly.
Information you provide directly:
- Full name and surname
- Contact details (phone number, email address)
- Delivery address
- Order and purchase details
- Payment confirmation (e.g. EFT proof)
- Any messages or queries you send us
Information collected automatically (if applicable):
- Device or browser information
- IP address
- Interaction with our content (e.g. clicks, views)
3. How We Use Your Information
We use your personal information to:
- Process and fulfil your orders
- Communicate with you about your purchase
- Provide customer support
- Send order updates and confirmations
- Improve our products and customer experience
- Send marketing communication (only if you have opted in or engaged with us)
We do not sell your personal information.
4. Legal Basis for Processing (POPIA Compliance)
We process your information based on:
- Your consent
- The performance of a contract (your order)
- Our legitimate business interests
- Compliance with legal obligations
5. Sharing of Personal Information
We only share your information when necessary and limited to:
- Courier or delivery partners (to fulfil your order)
- Payment verification processes
- Service providers assisting with business operations (e.g. admin, communication tools)
We ensure that any third parties handling your data are required to protect it.
6. Data Security
We take reasonable and appropriate steps to protect your personal information, including:
- Secure storage of order and customer data
- Restricted access to information
- Use of trusted communication platforms
However, no system is completely secure, and we cannot guarantee absolute security.
7. Data Retention
We retain your personal information only as long as necessary to:
- Complete your transaction
- Comply with legal and tax requirements
- Maintain business records
After this, your data will be securely deleted or anonymised.
8. Your Rights (Under POPIA)
You have the right to:
- Request access to your personal information
- Request correction of incorrect or outdated information
- Request deletion of your data
- Object to processing of your information
- Withdraw consent at any time
- Lodge a complaint with the Information Regulator of South Africa
9. Direct Marketing
We may send you promotional messages if:
- You have previously purchased from us, or
- You have opted in to receive marketing
You can opt out at any time by:
- Requesting removal via WhatsApp or email
- Using unsubscribe options where available
10. Third-Party Platforms
Nurelle may operate through platforms such as:
These platforms have their own privacy policies. We are not responsible for how they handle your data outside of our direct control.
11. Children’s Information
Nurelle does not knowingly collect personal information from individuals under the age of 18 without parental consent.
12. Limitation of Liability
While we take reasonable steps to protect your information:
- We are not liable for data breaches caused by third-party platforms
- We are not responsible for information you voluntarily share publicly
- Communication via unsecured channels is at your own risk
13. Changes to This Policy
We may update this Privacy Policy from time to time. Updated versions will be made available and the “Last Updated” date will be revised.
14. Contact Information
If you have any questions or requests regarding your personal information, please contact:
Email: hello@nurelle.co.za
Location: Pretoria East, South Africa
